Media and Entertainment Use Case
See how media and entertainment companies can use Â鶹´«Ã½ Adaptive Planning.
Â鶹´«Ã½ Adaptive Planning gives media and entertainment companies the power to model, plan, forecast, and adapt to whatever comes next.
Key use cases.
Explore models built for the media and entertainment industry.
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Title greenlighting¡ªBudget production costs, plan tax incentives, and greenlight titles to plan go-aheads.
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Production planning¡ªPlan cast/crew and supplier expenses, amortize production costs based on viewership, forecast ultimate revenue, and reconcile funding limits. Model participations and residuals, as well as tax credits.
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Title or genre profitability¡ªAllocate corporate expenses to analyze profitability at the title or genre level.
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Ad planning¡ªBuild models to forecast ad insertion, omnichannel distribution, ad rates, and buying.
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Campaign planning¡ªPlan sales and marketing Initiatives related to a specific title or event.
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Gaming cohorts and subscribers¡ªModel subscription revenue, user cohort behavior, in-game transactions, production costs, and revenue by title.
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