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    Jay Madara¡¯s Purpose-Driven Leadership at PGA TOUR

    PGA Tour CFO Jay Madara explains how his leadership philosophy has been the "secret sauce" to a successful career and to navigating the organization¡¯s financial restructuring.
    Headshot of Julie Colwell

    Julie Colwell

    Principal Strategist

    Â鶹´«Ã½

    In this article
    In this article

    What are the pillars of a strong finance office? For PGA TOUR CFO Jay Madara, it comes down to three things: having a pulse on the business, being a strong partner, and establishing a foundation of trust.

    In this video, he shares his perspective on leadership, the importance of a moral compass in a successful career, and the moment he helped reshape the PGA Tour's capital structure.

    Purpose-Driven Leadership

    Ready to see how the PGA TOUR drives success with confidence? Dive into the customer story here.

    Â鶹´«Ã½ guide "Ten Steps to Smarter Financial Reporting and Analytics," with a photo of a person using their phone in an orange shirt.

    Guide

    Getting the Basics Right: Financial Reporting and Analytics

    About the Author
    Headshot of Julie Colwell
    Julie Colwell Principal Strategist Â鶹´«Ã½

    Julie Colwell is a principal strategist at Â鶹´«Ã½, focused on collecting and sharing stories about how we partner with our customers around the world.

    Prior to Â鶹´«Ã½, Julie led partner storytelling for Cisco. She also had her own marketing consultancy, which provided communications strategy and content development for tech companies from start-ups to Fortune 100.

    Julie has a master¡¯s degree in 19th and 20th century American and English literature from the University of Essex, and a bachelor¡¯s degree in literature from Wheaton College. She enjoys tennis, cycling, and baking, but not yoga.

    More perspectives from Julie
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    Global CFO AI Indicator Report

    Pressure for finance leaders to invest in AI is at an all-time high, but where are CFOs spending their technology budget? Read on to learn more about the potential impact of widespread AI implementation from 2,355 senior business executives.

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