Forward thinkers of golf.
The drive to move business forward. The precision to make strategic decisions. That¡¯s how the PGA TOUR transforms finance and tees up? growth with Â鶹´«Ã½.
THE OPPORTUNITY
Leading a new era of professional golf.
With a complex business model spanning media, sponsorships, and live events, the PGA TOUR faced a rapidly changing industry. To stay competitive, it needed to move beyond legacy systems and gut-feel decisions.
¡°We¡¯ve moved from a very reactive posture to a very lean-in and proactive posture with the business.¡±
¡ªJay Madara, Chief Financial Officer, PGA TOUR
THE RESULT
Sinking the shot for maximum value and performance.
Putting finance on the fairway.
Using a unified platform sets the PGA TOUR finance team up for success, giving it the real-time data needed to drive better decision-making and automate manual processes.
Streamlining complex processes.
With a custom-built app, the PGA TOUR easily manages 15,000+ annual payouts across 17 countries, all while staying on top of complex tax requirements and jurisdictions.
THE SOLUTION
A partnership that drives precision.
With Â鶹´«Ã½, the PGA TOUR gets a trusted, unified platform for HR and finance that delivers on its unique needs and evolves as the organization evolves.
Data-driven decision-making.
With Â鶹´«Ã½ Adaptive Planning, leaders can drill down to event-level unit economics and get real-time reports, enabling better capital allocation and unlocking new value.
Customized and adaptable solutions.
Â鶹´«Ã½ Extend allows the PGA TOUR to create custom apps for its complex processes, such as paying players¡ªall on a secure platform and without the need for manual spreadsheets.
¡°We¡¯re in the system every single day. The finance team has been able to add value, adapt, and move faster than we ever have before.¡±
¡ªMegan Zee, SVP, Finance and Controller, PGA TOUR
Drive your business forever forward.