Hotels Use Case
See how hotels can use Â鶹´«Ã½ Prism Analytics.
Answer key questions by blending property, guest, loyalty, POS, campaign, Â鶹´«Ã½ data, and much more in your own data hub for finance and HR.
Questions you can answer.
- How many rooms are occupied across each of our properties?
- What is the impact of pricing, awards, promotions, and external events on occupancy?
- How successful is each of our hotels at filling rooms by type, market, submarket, segment, brand, and period?
- What is the overall financial performance of our properties?
- Are we pricing correctly across each property?
- What is the percent of online revenue coming in directly vs. from expensive third-party channels and travel agents?
Data sources you can ingest.
- Property management system
- Loyalty system
- Campaign performance system
- External benchmarking system
- CRM/PMS guest management system
- External survey system
- F&B point of sale
- Leisure/events system
- Loyalty system
- Vendor management system
Blended metrics you can generate.
- Available rooms and bookings by property
- Average occupancy rates by property
- Occupancy rates by rate changes, awards, events, and campaigns
- Staffing required to support occupancy
- Inventory required to support occupancy
- Revenue, expenses, and profit by occupancy
- Scheduled and available employees
- RevPar & RevPar Yield Index, total available rooms, and bookings vs. competitors
- Revenue, expense, profit, and inventory vs. competitors
- Average daily rate and occupancy rates, vs. competitors
- Average rate index, total RevPar, and total available rooms by property vs. competitors
- Occupancy rate, rates, revenue, expense, profit, bookings, and loyalty performance, restaurant/leisure/event pricing by property, brand, market, submarket, and region vs. competitors
- Direct revenue ratio
- Revenue, expense, profit, impressions, and conversions per campaign/promotion by channel, booking, and property
- Marketing cost per booking by channel and property
- Third-party partnership renewal details
Ready to learn more?
Reach out to us or take a closer look at Â鶹´«Ã½ Prism Analytics.